Real-Life LEGO Hair Bike Helmet

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    One advertising agency gave kids another reason to wear their  helmets while riding their bikes by creating helmets modeled after LEGO figures.

    The idea is credited to Simon Higby and Clara Prior, two employees from Stockholm and Copenhagen with the help of Danish design company MOEF.

    Given that 44% of kids still refuse to wear their helmets, designers wanted to give them a reason to want to wear them. You can watch their entire process in the video below.

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