Adidas vs Nike
Sports have always been a favorite way for people to unwind and get entertained. When not actively participating in it, most participate as spectators. And like everything in life, it involves rules and regulations both in its practice and its clothing.
Every individual or team must have distinct apparel which is composed of the right pants, shirts, shoes, and equipment. Two of the most popular manufacturers of sportswear, sports equipment, and accessories are Adidas and Nike.
Adidas is the second leading manufacturer of sportswear in the world and the largest in Europe. It is a German company that also manufactures shirts, bags, eyewear, and other products. It was founded in 1948 by Adolf Dassler whose brother founded the brand Puma.
It is distinguished by its logo, the 3 Stripes, consisting of three parallel bars which they purchased from the Karhu Sports Company of Finland. Since it is based in Europe, its main markets are those who are tennis and soccer players and fans. It is well established in Europe but is also popular in the rest of the world. In terms of sponsorships, it is not as competitive, and it has only recently diversified towards producing other sports products and sports equipment.
It has also outsourced its production to several Asian countries with its design and development being based in Germany. Some of the products under the Adidas Group are Reebok, Taylor Made, and Rockport.
Nike, on the other hand, is the leading sportswear and sports equipment manufacturer in the world today. It is based in the United States with headquarters at Beaverton, Oregon. It was founded in 1964 by Bill Bowerman and Philip Knight and named Blue Ribbon Sports.
It took the name Nike in 1978 from the Greek goddess of victory, Nikn. Its logo is the Swoosh, and its trademark tag line is “Just do it.” Its main markets are those who are into basketball and running, initially focusing on the U.S. market before expanding to other countries.
It is being sponsored by several athletes especially basketball stars which account for its huge sales and share of the market. It dominates the advertising and marketing arena of sportswear and sports equipment business. Nike products are designed, developed, and marketed in the U.S., but production is outsourced to Asian countries such as Taiwan, Korea, China, and Indonesia. Umbro, Converse, and Cole Haan are among the brands under its name.
1.Adidas is a German company while Nike is a U.S. company.
2.Adidas was founded in 1948 while Nike was founded in 1964.
3.Adidas is known for its logo; the 3 Stripes while Nike is known for its logo the Swoosh and the line “Just do it.”
4.The main markets of Adidas are those who are interested in tennis and soccer while the main markets of Nike are those who are into basketball and running.
5.Nike has been producing other products aside from sportswear like sports equipment and accessories while Adidas has only been producing sports equipment and accessories only recently.
6.Nike leads in terms of athletic sponsorships, advertising, and marketing while Adidas has only become newly competitive.