Types of Internet Advertising (CPD, CPM, CPC, CPA)
CPD (Cost per Duration), or charge by time of posting banner. With this method, advertisers often put the banner (gif, flash or video) on the popular website like VnExpress, AP … This type of advertising applied to corporations, and companies have the budget large advertising because other forms of advertising are very expensive. CPD is often subject to ad sharing, instant 1 on 1 website location is often shared with other clients (usually 3).
CPD Forms caught most of the major sites of Vietnam. Because this kind of technique is quite simple, most sites do not report data for its clients, based on time, location & size display to calculate the value of the contract.
CPM (Cost per Impression), charge based on views per 1000 respectively. A 7000 contract purchase advertising CPM , cost per CPM minimum 7.000vnd = > contract value is = 7.000×7.000 = 49,000,000 VNĐ , and banners ( logos , product ) your full 7 million views it will expire (note 1 person can view up to 20 times , so the number 5 million views here are definitely not 5 million people ) . This form can also be CPM banner gif file format, flash, video, with this form, your product or logo may appear in one or more different locations on one or more websites, in CPD when they put ads on one fixed position on one website. Like advertising CPD, CPM is only suitable for those who want to promote the brand; the company has a large advertising budget.
With this method , the calculation of complex data , especially with this form , the customer can buy in the form of running every day how much money or one who just wants to see how many times each of your banner .
Because of the complexity of the data, so this forms in addition to the large advertisers such as Yahoo overseas, in Vietnam, the only group VCCorp AdMicro of providing this form of advertising. Service can use Google AdWords Display Networld form to apply. With hundreds of thousands of systems website link with Google.
CPC (Cost per Click Pay per Click or PPC is the same), which means you only pay for each click from your potential customers. This form of advertising is usually a mixture of formats including jpg, text (logo, description of product + product). CPC forms often have no nice place & small size, this form primarily targeting retail, online sales. Cost per click from a few thousand to tens of thousands depending on supplier & custom each website. Common CPC ads click spam problem , the calculation is very complex , so now is the advertisers often seek to foreign products such as Google AdWords or Facebook Ads , there is often a high cost per click & require you to have a credit card to recharge . In Vietnam, there are a few vendors like vietad or AdMarket – AdMicro and recently Vatgia Ad. Anyway CPC form is quite new in Vietnam, probably sometime this form will be popular in Vietnam because of its advantages
CPA (Cost Per Action or PPA Pay per Click) advertising is a form of pay for the ads based on the number of times customers perform an action, such as account registration, purchase, form … this advertiser measurable effect in relation to the amount of money spent can be more accurate in future trend.